Living the Dream: Dream Hotels creates new hip brand

Unscripted Durham, N.C., puts the focus on fun
November 9, 2017

Living the Dream: Dream Hotels creates new hip brand

PHOENIX—Jay Stein, CEO of Dream Hotel Group, says his company was instrumental in starting the rooftop bar craze.

“We were the first to do a velvet rope, to have a line around the block,” he says, while sitting at the Arizona Biltmore during the annual Lodging Conference.

The Dream Midtown and Dream Downtown properties in New York City routinely have people queuing up for access to elevators that will take them to a trendy bar with nearly 360-degree views of Manhattan.

Dream Hotel Group has been around for 30 years as a management company. It has since created the brands Dream Hotels, Time Hotels, and The Chatwal. It recently opened the first Unscripted Hotels, its newest lifestyle brand, in Durham, N.C., and has announced it will debut a second one in Birmingham, England.

The company has more than 10 Unscripted Hotels in the pipeline.

Dream prides itself on its food and beverage options, either recruiting local promising chefs or celebrity chefs such as Geoffrey Zakarian, who runs The Lambs Club at The Chatwal New York.

Stein says Unscripted Hotels will have the same qualities as Dream Hotels: interesting design, creative food and beverage outlets, and a bright nightlife.

“It will still be hip, have a cool great vibe, interesting uniforms, interesting design and it will be for the community,” he says.

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