Unscripted Hotel

Five Points
August 2, 2016
One City Center
August 4, 2016

Unscripted Hotel


The Jack Tar Motel was created with ambitious beginnings: in the 1960s, it was designed and constructed to cater to the ever-growing automobile industry on the East Coast. It featured a unique sky bridge connected to additional lodging across the street as well as an illustrious outdoor swimming pool on the third floor.

Austin Lawrence Partners has developed this existing space, transforming its original, mid-century architecture into a destination that both stands out and fits in within Downtown Durham’s humming verve. A boutique hotel fit for rock stars and jetsetters, the Unscripted Hotel is a celebratory hub of creativity, with a rooftop pool as its irresistible centerpiece. Operated by the Dream Hotel Group (DHG), the Jack Tar serves as the flagship of DHG’s newest brand – Unscripted.

Please see below for photos of the original Jack Tar Motel as well as photos of the new Unscripted Hotel Durham above.


Durham, NC


Broke Ground Q2 2016; Delivered Q2 2017


  • 74 hotel rooms
  • 7,000 SF rooftop deck w/ pool
  • 10,654 SF of retail space
  • 250-space Class A parking deck

Winner of a 2018 Space Award for top commercial real estate projects and deals! Read more