Unscripted Hotel (formerly the Jack Tar Motel)

Five Points
August 2, 2016
One City Center
August 4, 2016

Unscripted Hotel (formerly the Jack Tar Motel)


The Jack Tar Motel was created with ambitious beginnings: in the 1960s, it was designed and constructed to cater to the ever-growing automobile industry on the East Coast. It featured a unique sky bridge connected to additional lodging across the street as well as an illustrious outdoor swimming pool on the third floor.

Austin Lawrence Partners is redeveloping this existing space, transforming its original, mid-century architecture into a destination that both stands out and fits in within Downtown Durham’s humming verve. A boutique hotel fit for rock stars and jetsetters, the Jack Tar Hotel will be a celebratory hub of creativity, with a rooftop pool as its irresistible centerpiece. Operated by the Dream Hotel Group (DHG), the Jack Tar will serve as the flagship of DHG’s newest brand – Unscripted.

Please see below for photos of the original Jack Tar Motel as well as renderings of the future Unscripted Hotel Durham above.


Durham, NC


Broke Ground Q2 2016; Deliver Q2 2017


  • 74 hotel rooms
  • 7,000 SF rooftop deck w/ pool
  • 11,703 SF of retail space
  • 250-space Class A parking deck